The term "Digital Transformation" has been widely used across all industries and the imperative call to "Innovate" echoes around us.

Businesses and industries are quickly changing the way they operate, adopting new technologies to fulfil consumers' needs. And, even though the use of digital technology has

In today's competitive environment consumers increasingly value their experience with the product.

According to the The Future of Customer Experience Survey by PwC providing customers with a good experience improves loyalty and increases spending. ^[1]

But what makes for a good experience?

To start with, the basic ingredient for pleasant