In today's competitive environment consumers increasingly value their experience with the product.

According to the The Future of Customer Experience Survey by PwC providing customers with a good experience improves loyalty and increases spending. ^[1]

But what makes for a good experience?

To start with, the basic ingredient for pleasant

Customer experience is now defined as the battleground to acquire and retain more customers.

According to a recent study by Walker ^[1], 86% of buyers will pay more for a better customer experience. And, surely by 2020 customer experience will become the key brand differentiator beating price and product.

More