Customer experience is now defined as the battleground to acquire and retain more customers.

According to a recent study by Walker ^[1], 86% of buyers will pay more for a better customer experience. And, surely by 2020 customer experience will become the key brand differentiator beating price and product.

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We strongly believe that a positive claims experience is key to building customers' loyalty and retention.

To deliver an experience that impresses, you need to adopt good customer relationship management strategies and have a meaningful communication with the people involved in your claims.

In other words, you must be able