The term "Digital Transformation" has been widely used across all industries and the imperative call to "Innovate" echoes around us.

Businesses and industries are quickly changing the way they operate, adopting new technologies to fulfil consumers' needs. And, even though the use of digital technology has

For too many years claims have been an afterthought and, as a result, suffer from somewhat of an image problem.

This has been widely demonstrated by research, especially in the insurance industry, where a bad claim experience is a trigger for switching provider for 83% of customers. ^[1]

Claims should

In today's competitive environment consumers increasingly value their experience with the product.

According to the The Future of Customer Experience Survey by PwC providing customers with a good experience improves loyalty and increases spending. ^[1]

But what makes for a good experience?

To start with, the basic ingredient for pleasant

Customer experience is now defined as the battleground to acquire and retain more customers.

According to a recent study by Walker ^[1], 86% of buyers will pay more for a better customer experience. And, surely by 2020 customer experience will become the key brand differentiator beating price and product.

More

We strongly believe that a positive claims experience is key to building customers' loyalty and retention.

To deliver an experience that impresses, you need to adopt good customer relationship management strategies and have a meaningful communication with the people involved in your claims.

In other words, you must be able